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Search Results Results 1 of Used - Good. Ships from UK in 48 hours or less usually same day. Ex-library, so some stamps and wear, but in good overall condition. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects.
Retail marketing and branding : a definitive guide to maximizing ROI.
We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. Textbooks may not include supplemental items i. CDs, access codes etc Wiley, No International ShippingGood condition.
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Printed in English. Excellent Quality, Service and customer satisfaction guaranteed! Tobias Wachinger, Munich Dr. Cornelius Grupen, Hamburg show more. Back cover copy Did you know that? If you want to find out how these and other facts can help you grow your business, this book is for you. To help retail executives take robust decisions in an environment of accelerating change, Retail Marketing and Branding provides a unique combination of strategic thinking and cutting-edge analysis.
The second edition has new chapters on format development and fact-based promotion management, as well as fully revised chapters on digital marketing.
- Retail Marketing and Branding: A definitive guide to maximizing ROI!
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About Jesko Perrey Dr. Jesko is the author of many articles and essays in leading journals and compendiums, particularly on marketing-related subjects such as branding, marketing ROI, segmentation, and CLM, and coauthor of the book Power Brands. Dennis leads the global service line on marketing ROI and branding.
In recent years, Dennis work has focused primarily on the areas of digital marketing, marketing ROI, and branding. Rating details. Book ratings by Goodreads. Goodreads is the world's largest site for readers with over 50 million reviews.
Retail Marketing and Branding by Jesko Perrey, Dennis Spillecke | Waterstones
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