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to psychoanalytical techniques, The Secret Life of Movies: Schizophrenic and Shamanic Journeys in American Cinema. His articles on film.

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Pink draws on a rich trove of social science for his counterintuitive insights.


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He reveals the new ABCs of moving others it's no longer "Always Be Closing" , explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Evan's Review: As always, Dan takes a complex idea and shines a different light on it.

In To Sell is Human , Dan show's us the social science behind the art of selling. He shares great and sometimes funny stories and makes it clear to the reader that everybody sells.

To Sell Is Human: The Surprising Truth About Moving Others

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Daniel H. Pink: To Sell Is Human Book Summary

Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

To Sell Is Human: The Surprising Truth About Moving Others

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others it's no longer "Always Be Closing" , explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more.